In 2018, Livingston co-founded Gray Whale Gin, an award-winning, purpose-driven craft gin distilled from botanicals foraged along the migratory path of the California Gray Whale. Every bottle supports ocean conservation through a partnership with Oceana. In 2020, Gray Whale Gin created a short film to raise awareness of the deadly drift gillnet fishing practice that was a threat to Gray Whales, dolphins, and sharks in the Pacific Ocean. The film aided in leading Oceana’s successful campaign that raised more than $1 million to match funds from the State of California and banned deadly drift gillnet fishing not only in California, but also federally.
Prior to creating Gray Whale Gin, she served as EVP and Executive Creative Director of Fox Networks Group's award-winning branded entertainment studio – All City. She led creative development on original content ranging from 90-second to 90-minute stories amplified with the platforms of Fox Networks Group, which included FOX, FX, Fox Sports, and National Geographic. All City's work has been awarded top entertainment and marketing accolades from Cannes Entertainment Lions, Cannes Film Festival, Tribeca Film Festival, Brand Film Festival, and the Webbys. Including T-Mobile’s ‘Homerun’s for Heros’ + Team Rubicon docuseries which raised over $5M for veterans and disaster relief and Nat Geo’s ‘Chasing Genius’ docuseries which celebrated and funded purpose-driven entrepreneurs from all over the world.
Livingston spent 5 years at 72andSunny as a Creative Director for Samsung and Target. For over 20 years, she has led brand-building campaigns for companies like T-Mobile, Procter & Gamble, and Netflix at some of the top agencies in the world, including Leo Burnett and McCann Erickson. In 2013, she was named one of, "The Most Creative Women in Advertising".
Livingston's passion for creating original content as a writer, director, and executive producer garnered development deals in the entertainment world with Michael Bay, E!, and Comedy Central. In 2011, she won a storytelling award from Glamour Magazine, and the story was adapted into an award-winning short film directed by Eva Longoria. Most recently, she wrote and directed the short film, "Come In" which premiered on Hulu in 2020.
Jan is currently a consultant in marketing, advertising, and brand development for entertainment platforms and agencies. She is also an impact investor, advisor, and hypeman for purpose-driven entrepreneurs.