The 'My Kind of Holiday' campaign celebrated and inspired the holiday traditions of modern families. We created over 350 pieces of content, including eighteen films, that dominated the six weeks before Christmas. It was Target's most successful social campaign, #MyKindOfHoliday was used over 55,000 times, leading to over 292 million social impressions. Five times more than all of our competitors combinations combined. 

Dave Sardy, a three-time GRAMMY winner, was our music collaborator for the campaign. The lyrics are all inspired by modern holiday traditions.