THE IDEA

We created CHASING GENIUS based on the belief that transformational ideas can come from anywhere. From anyone. This ground-breaking digital platform which launched in May 2017 is designed to inspire, ignite, and enable the genius inside each of us turning ideas into catalysts for change in the world. The focus for the CHASING GENIUS kick-off challenge, sponsored by Glaxo Smith Kline, is to crowdsource solutions around the following critical issue areas:

1. SUSTAINABLE PLANET: HOW CAN WE REDUCE OUR IMPACT ON THE PLANET?

2. GLOBAL HEALTH: HOW CAN WE HELP PEOPLE LIVE HEALTHIER LIVES?

3. FEEDING 9 BILLION: HOW DO WE FEED A PLANET APPROACHING 9 BILLION PEOPLE?

Consumers submit 1-minute videos describing their CHASING GENIUS ideas. To incentivize participation, four winners will receive $25,000 to further their ideas.

These shirt films kicked off the challenge and inspired next-generation change-makers to enter the contest.

Through the CHASING GENIUS Council, we enlisted the support of experts, influencers, and storytellers to help us spread the word and in their own social media channels and ours.

THE RESULTS

The CHASING GENIUS kick-off Challenge, a high bar by any consumer engagement standard, outperformed all past challenges of its kind by Nat Geo, generating 3,000 submissions and seeding a community of 25,000 people who have an appetite for change.

SHORTY AWARD, ENVIRONMENT AND SUSTAINABILITY