The spot earned 23 Million YouTube views, sparked a conversation in culture and a new word in our vernacular.
Samsung takes pity on "wall huggers" – people who are always searching for power outlets to charge their cell phones. Samsung owners, on the other hand, are free to roam the halls, get coffee and even change the batteries on their phones – if need be.

Airport Campaign
To bring this insight to life in the real world, we created custom decals and partnered with JFK, O'Hare, and other major airports to create an entirely new media placement: electrical outlets.