THE CAMPAIGN

To break through the over saturation of all of the candy brands in October,  we disrupted the traditional commercial block with four adrenaline-raising two-minute horror films. The films debuted in marquee programs on FOX like American Horror Story and The MLB playoffs.

The Mars films, Skittles’ “Floor 9.5”, M&Ms’ “The Road”, Starburst’s “The Replacement”, and Snicker’s “Live Bait” were created by up and coming horror directors.  We created the brief for the filmmakers, curated the pitches, developed the scripts and produced the films.

 THE RESULTS

The films drove astronomical increases in social chatter, had the highest ad retention of any ad in October ’17 and Mars achieved the largest Halloween sales gain in 5 years, growing 1.8 share points.

Cannes Lions Entertainment Lion, Bronze, 2018

Official selection of CANNE SERIES, Cannes International Series Festival, 2018

“Best of the Best” in Short-Form Fiction by the Brand Film Festival, 2018

“Best Original Film/Video” in Branded Entertainment by the Creative Media Awards, 2018